Digital marketing has become one of the most powerful tools in the arsenal of businesses aiming to reach large audiences.
Failure to respond appropriately can lead to further erosion of trust among consumers and investors.
A controversial advertisement, poor social media post, or unethical marketing campaign goes live
As the narrative spreads, consumers may stop purchasing the company’s products or services. Leading to a decline in revenue.
Investors begin to question the company’s management and its ability to mitigate risks. They may sell off shares, leading to a decline in the stock price.