Types of Submissions in SEO
In the ever-evolving world of search engine optimization (SEO), submissions play a vital role in improving a website’s visibility and ranking. Submissions in SEO refer to the process of submitting your website to various online platforms to create backlinks, increase traffic, and boost domain authority. While search engines primarily focus on quality content, SEO submissions still remain a critical tool in a marketer’s arsenal, particularly when it comes to off-page SEO.
In this blog, we’ll explore the various types of submissions in SEO, how they contribute to your overall SEO strategy, and best practices to follow.
1. Directory Submissions
Directory submissions are one of the oldest forms of SEO submissions. They involve submitting your website to online directories. These directories act as a catalog, listing websites in different categories. The primary objective of directory submissions is to build backlinks and drive referral traffic.
Types of Directory Submissions
- Free Directory Submissions: These are listings where you can submit your website for free. While it may take some time for approval, they can still contribute to your backlink profile.
- Paid Directory Submissions: In paid directories, you pay a fee to have your site listed. Approval is usually faster, and some premium directories may offer additional visibility.
- Reciprocal Directory Submissions: This requires you to place a link to the directory on your website in exchange for a backlink from their directory.
Best Practices for Directory Submissions
- Choose high-authority directories.
- Always categorize your website correctly.
- Avoid spammy or low-quality directories as they can hurt your SEO.
- Use variations in anchor text to avoid over-optimization.
2. Article Submissions
Article submissions involve creating informative content and submitting it to article submission websites. This method not only helps in creating backlinks but also positions you as an authority in your niche. Additionally, it can drive organic traffic and enhance brand awareness.
Key Platforms for Article Submission
- Medium
- EzineArticles
- HubPages
- LinkedIn Pulse
Best Practices for Article Submissions
- Ensure the content is unique and provides value.
- Use natural anchor text for backlinks.
- Write for humans, not just search engines.
- Submit only to high-authority and niche-relevant sites.
3. Social Bookmarking Submissions
Social bookmarking is the practice of submitting your website URL to social bookmarking websites. These sites allow users to bookmark web pages they find interesting or useful. The more bookmarks a page receives, the more traffic and potential backlinks it can generate.
Popular Social Bookmarking Sites
Benefits of Social Bookmarking
- Boosts traffic by reaching a wider audience.
- Helps in getting your website indexed faster by search engines.
- Provides high-quality backlinks from authoritative sites.
- Enhances social signals, which can indirectly influence rankings.
Best Practices for Social Bookmarking
- Avoid overdoing it. Submitting to too many bookmarking sites can appear spammy.
- Make your content visually appealing and shareable.
- Interact with the community to build relationships and improve trust.
- Focus on niche-specific platforms where your target audience resides.
4. Blog Submissions
Blog submissions involve writing guest posts for other blogs or submitting your content to blogging platforms. This helps in creating authoritative backlinks while also driving targeted traffic to your website. Additionally, it helps build relationships with bloggers and influencers in your niche.
Key Platforms for Blog Submission
Benefits of Blog Submissions
- Boosts brand exposure through targeted audiences.
- Increases referral traffic and creates high-quality backlinks.
- Helps build relationships with other bloggers.
- Positions you as an expert in your field.
Best Practices for Blog Submissions
- Ensure your content is high-quality and relevant to the blog’s audience.
- Always include a bio with a backlink to your site.
- Avoid keyword stuffing and unnatural anchor text.
- Interact with commenters to build engagement.
5. Press Release Submissions
Press releases are an excellent way to share newsworthy information about your business, such as product launches, awards, or major milestones. Submitting press releases to PR sites can drive media attention and create valuable backlinks.
Top Press Release Submission Sites
Benefits of Press Release Submissions
- Increases brand visibility in search engines and media outlets.
- Generates high-quality backlinks from reputable news outlets.
- Drives targeted traffic to your website.
- Helps establish authority and credibility in your industry.
Best Practices for Press Release Submissions
- Write a compelling headline to grab attention.
- Include relevant keywords without stuffing.
- Use multimedia elements like images and videos to enhance your press release.
- Ensure the content is genuinely newsworthy.
6. Video Submissions
Video marketing has gained significant momentum in recent years. Submitting videos to video-sharing platforms like YouTube or Vimeo can boost your SEO by driving traffic, increasing engagement, and generating backlinks.
Key Platforms for Video Submission
Benefits of Video Submissions
- Improves user engagement and time spent on the website.
- Generates high-authority backlinks.
- Increases your brand’s visibility across different media types.
- Drives organic traffic through video searches.
Best Practices for Video Submissions
- Optimize your video title, description, and tags with relevant keywords.
- Include a call to action and link back to your website.
- Use attractive thumbnails to boost click-through rates.
- Share your video across social platforms for more visibility.
7. Classified Ad Submissions
Classified ads involve submitting short ads to classified websites. These ads can include a brief description of your product or service, along with a link back to your website. Classified submissions can help in getting localized traffic and backlinks.
Top Classified Ad Submission Sites
Benefits of Classified Ad Submissions
- Helps in driving targeted traffic from specific locations.
- Builds localized backlinks to enhance local SEO.
- Increases your brand’s visibility in specific regions.
Best Practices for Classified Ad Submissions
- Write concise and compelling ad copy.
- Always use relevant keywords and phrases.
- Submit to region-specific classified sites to enhance local SEO.
- Ensure the ads are categorized correctly.
8. Infographic Submissions
Infographics are a powerful tool for presenting information visually. Submitting infographics to infographic submission websites can earn valuable backlinks and increase shares, leading to viral content.
Key Infographic Submission Platforms
- Visual.ly
- Submit Infographics
- Cool Infographics
Benefits of Infographic Submissions
- Increases your website’s engagement and shareability.
- Generates high-quality backlinks from authoritative sites.
- Boosts brand visibility by reaching a broader audience.
Best Practices for Infographic Submissions
- Ensure your infographic is visually appealing and informative.
- Optimize the file size for faster loading.
- Use an embed code to encourage sharing with a backlink to your website.
- Promote your infographic on social media platforms.
9. Forum Submissions
Forum submissions involve participating in niche-relevant online forums and communities. By engaging in discussions and providing helpful insights, you can build backlinks through your forum signature or posts.
Top Forum Submission Platforms
- Quora
- Warrior Forum
- Digital Point
Benefits of Forum Submissions
- Builds high-quality backlinks.
- Drives targeted traffic by engaging with niche communities.
- Establishes you as an expert in your field.
- Boosts brand recognition within relevant forums.
Best Practices for Forum Submissions
- Focus on adding value rather than just building backlinks.
- Choose niche-relevant forums with high user engagement.
- Follow the forum guidelines to avoid being marked as spam.
- Use natural language and avoid over-promotion.
10. Image Submissions
Image submissions involve uploading high-quality images related to your content or business to image-sharing platforms. These images can include product images, infographics, or visual representations of your services. Submitting images can generate backlinks and improve your SEO, especially for image search results.
Top Image Submission Platforms
- Flickr
- ImageShack
Benefits of Image Submissions
- Increases visibility in image search results.
- Drives traffic through visually appealing content.
- Builds backlinks from high-authority image-sharing sites.
Best Practices for Image Submissions
- Use high-quality, original images.
- Optimize your image titles, alt text, and descriptions with relevant keywords.
- Add backlinks to your website in the image description or profile bio.
- Promote your images on social media for broader reach.
Core Types of Submissions in SEO
Search Engine Optimization (SEO) is the art and science of improving a website’s ranking in search engine results pages (SERPs). By implementing various strategies, websites can attract more organic traffic, gain valuable brand exposure, and ultimately achieve their business goals. One crucial aspect of SEO involves submissions, which play a significant role in how search engines discover, understand, and value your website.
This comprehensive guide dives deep into the different types of submissions in SEO, equipping you with the knowledge to optimize your website’s visibility and reach new audiences.
Core Types of Submissions in SEO
There are three primary types of submissions in SEO:
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- Search Engine Submission:
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- In the early days of SEO, manually submitting websites to search engines like Google, Bing, and Yahoo was a common practice.
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- While search engines have become more sophisticated and typically discover new websites through crawling,
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- submitting your sitemap (covered later) can still be beneficial.
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- This ensures search engines are aware of your website’s existence and can schedule it for crawling and indexing. Types of submissions in SEO include search engine submission, highlighting its role in establishing your website’s presence.
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- Search Engine Submission:
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- Sitemap Submission
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- A sitemap is an XML file that acts as a blueprint for your website,
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- listing all the pages and their relationships.
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- Submitting your sitemap to search engines allows them to efficiently crawl and index your content
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- , leading to faster website discovery and improved search engine visibility.
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- By understanding the structure and organization of your website through the sitemap,
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- search engines can better understand the context and value of your content.
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- This type of submission in SEO plays a vital role in search engine comprehension
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- , emphasizing the importance of sitemap submissions within SEO strategies.
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- Sitemap Submission
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- Directory Submission:
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- Online directories are categorized listings of websites relevant to specific industries or niches.
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- Submitting your website to high-quality, relevant directories can help build backlinks,
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- which are essentially links from other websites pointing back to yours.
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- Search engines consider backlinks as a significant ranking factor, indicating the credibility and trustworthiness of your website.
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- However, it’s crucial to focus on directories with good domain authority and avoid
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- low-quality directories that can negatively impact your SEO efforts.
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- This type of submission in SEO requires careful selection and strategic implementation to maximize benefits.
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- Directory Submission:
Considerations for Effective Submissions in SEO
Beyond the core types of submissions in SEO, here are some crucial aspects to consider:
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- Relevance: When submitting your website to directories or search engines, ensure the categories or topics align perfectly with your website’s content and target audience.
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- Quality: Focus on submitting your website to high-quality directories with good domain authority and a strong reputation. Low-quality directories can harm your SEO performance.
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- Link Building: While directory submissions can contribute to backlink building,
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- Automation: While some tools automate directory submissions, exercising caution is necessary. Search engines can penalize websites for unnatural backlink profiles resulting from excessive automation.
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- Long-Term Strategy: Submissions in SEO are a long-term strategy. Building a strong SEO presence requires consistent effort and a commitment to creating high-quality content and establishing a legitimate online presence.
Submissions in SEO – Advanced Techniques
As SEO continues to evolve, here are some advanced types of submissions in SEO to consider:
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- Press Release Distribution: Submitting well-written press releases announcing newsworthy events or product
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- launches can lead to pickups from relevant websites and media outlets, generating valuable backlinks.
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- Local Business Listings: If you have a local business, claiming and optimizing your listings on platforms like Google My Business, Yelp, and Bing Places is crucial.
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- These types of submissions in SEO help local customers discover your business and improve local search rankings.
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- Video and Image Submissions: Submitting high-quality videos and images to relevant platforms like
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- YouTube or image-sharing websites can increase brand awareness and drive traffic back to your website.
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- Social Bookmarking: Submitting your website and content to social bookmarking
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- platforms can expose your content to a wider audience and potentially generate backlinks.
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